However, queries on China's performance in silk exports during the recession were brushed aside. While India averages 19,000 tonnes per annum,
China averages one lakh tonnes. "China uses power looms while India uses handlooms," said Sampath defensively. "There is no comparison between the two markets." The expo also launched Silk Mark, a label testifying the authenticity and quality of silk in a product, which is affixed to products along with the price tag.
"This is similar to the gold hallmark that testifies to its purity and prevents people from being cheated," said Chennai corporation mayor
M Subramanian, who presided over the event. This will be monitored by the
Silk Mark Organisation of India, a subsidiary of the central Silk Board.
According to a statement released by the board, around 1,500 authorised users have already registered with the organisation and sold over 100 lakh products affixed with these labels. Says an official of the Silk Mark Organisation of India, "There are 346 authorised users in Tamil Nadu. We give recognition to the shops only are surveying the products of the shop and training five employees of the shop in silk testing. We also conduct periodic surveillance and send team of customers discreetly to buy silk mark products and then test it."